The Numbers
A trophy that pays.
Gargoyle House operates as a self-managed luxury short-term rental between owner stays, anchored by a City of Calgary STR licence with 20-person occupancy — believed to be the largest residential STR permit in the city, and transferable.
Forward Calendar Pricing · CAD
Stabilized Run-Rate Projection
Anchored by two ownership comparables already in operation: a second Calgary STR at roughly one-third this property’s value generating about $200K/yr, and a recreational-market property near $250K/yr. Year one runs below pace as the listing matures — both comparables took about eighteen months to reach run rate.
Markets & Buyer Options
Five ways to own it.
The home was rebuilt to support multiple operating models. The licence, the systems, and the scale are already in place — what remains is the buyer’s choice.
- 01 Continue self-management — current ownership willing to stay on as operator.
- 02 Engage professional management at a typical 20% load.
- 03 Operate the suite only as an STR while occupying the main residence.
- 04 Discontinue the STR and reclaim full private use.
- 05 Hybrid — personal use, income offset, and the suite as a long-term rental.
The Brand
Most luxury homes are anonymous. This one isn’t.
Earned media (including CBC News), multi-platform virality, a two-year history of public events, and a transferable owned brand — an Instagram following, a live Airbnb listing, and vendor relationships. Cultural footprint is part of what trades.
See the full numbers.
Trailing revenue, occupancy data, the forward booking calendar, and STR licence documentation are available to qualified buyers under NDA.
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